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We discuss your company, its goals, the images we want to create, and determine the project's scope, style, and general budget.
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Every film needs a script! Starting with a rough outline, we'll work our way up to a detailed blueprint that includes the text seen on screen, the words spoken by our voice artist, and a written description of the visuals.
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We create a collection of still images to represent the look and feel of the key visual moments, allowing us to quickly iterate through styles until everyone is in agreement.
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A voice artist is chosen to record the narration, and music that fits the tone of your brand is selected.
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With our foundation set, the nuts and bolts of the video are built. Usually the longest stage in the process, we'll want to schedule ample time.
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After each day's work I'll send a report, allowing your team to review the new content and make comments or critiques as necessary.
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Once the draft animation has been finalized, its converted into a sequence of high quality images. With a lot of computer processing time needed, this stage is not one to rush.
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With the renders complete, the final layer of polish can be applied: color correction, text overlays, phone & laptop screen contents, glows, lens flares - they're the icing on the cake.
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Congratulations! The project is complete, and ready for viewing.